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logo 2KEEP IT LITE

Our vision in both footwear and philosophy, Keep it Lite is a sentiment passed along from soul to sole, the idea that each wander can be made a wonder. Since 2009 we have strived to simplify your day, beautify your environment, and make you and those around you smile through your superlative choice in footwear. Through our simple formula of innovation, originality, and the key ingredient — lite-ness — we’re spreading good shoes and better vibes to all corners of the globe.

WHAT IS BEAST FREE FOOTWEAR?

Beast Free has been an integral part of our DNA since day one. Not a hair nor hide on any animal, anywhere, has been used in the creation of our product. We’ve even been certified by PETA as an approved vegan brand.

Being Beast Free means respecting our animal and human friends equally. Beyond that, it means we respect the choices you make in your daily life, one of which is choosing which shoes to slip on before heading out the door.

What is the Bloom?

An innovative footwear solution made with repurposed algae biomass, Rise by Bloom is engineered to replace a percentage of plastic polymer typically used for making conventional EVA shoes. Bloom’s process simultaneously sweeps our lakes and freshwater ecologies of overly abundant algae growth, transforming undesirable excess into an environmentally sound product. The same manufacturing process locks away CO2 and purifies 50 cubic meters (50m3) of air for a cleaner, healthier ecosystem.

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